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Friday, September 27, 2013

Hummingbird Google's New Algorithm Update

Google Hummingbird is the new Google algorithm by Google. To celebrate their 15th birthday (September 26, 2013), Google launched a new "Hummingbird" algorithm, claiming that Google search can be a more human way to interact with users and provide a more direct answer. Google claims that its Hummingbird algorithm offers a more natural way to use its search engines.

Hummingbird

The new update "Hummingbird" is precise and fast & it has affected 90% of search hits. Google has implemented these changes to provide search results geared around more of the actual phrase typed in, rather than just focus on one or two keywords.

Google's semantic search approach is seeking to provide more accurate search results by both understanding intent and refining results based on context such as location and other data they know about the searcher. Thus with Hummingbird Google is trying to understand the whole query and not the keywords. Amit Singhal, Google VP of Search says "With more complex queries, the algorithm can better understand concepts vs. words as well as relationships between concepts."

Friday, February 1, 2013

How to Recover a Website from Google Panda Effect?

Before I go ahead, here are some factors you should know about Google panda:
  • It’s a domain level penalty.
  • A few low quality posts can drop overall domain ranking.
  • Google trust quality sites.
  • Google Panda lowers down overall ranking of low quality sites.
  • On-site SEO optimization becomes important.
  • The quality of a post is taken as a prime factor for ranking.
  • Niche based websites are better than generic sites.
  • Social bookmarking and promotion works great. Specially Google+1 is especially important.
  • No one has 100% recovered from Panda updates (updated: January, 2013)
After Googling several websites, blog and video tutorials, I got few tips which will help to recover a website from Google panda effect, these are as given below:
  • Removed data from search engine snippets.
  • Removed all Broken links.
  • Removed un-necessary pages from search (Noindex or 404).
  • Keyword optimization for all old posts (Improved the quality with updated info).
  • Social media promotion after Keyword optimization (Google+, Delicious, Digg).
  • Removed duplicate content.
  • URL Canonicalization ( replytocom, feedburner links).
  • Avoid to display Too many advertisements and Affiliate Ads.
  • Send reconsideration request after SEO change.

List of Google Panda Updates So Far

Google confirmed with us that a Panda update is being released and said:
In the last few days we’ve been pushing out a new Panda update that incorporates new signals so it can be more finely targeted.

I am not exactly sure what number of Panda updates were up to, but this time, I would label it version 26.

Here are all the releases so far for Panda:
  1. Panda Update 1 : Feb. 24, 2011 (11.8% of queries; announced; English in US only)
  2. Panda Update 2 : April 11, 2011 (2% of queries; announced; rolled out in English internationally)
  3. Panda Update 3 : May 10, 2011 (no change given; confirmed, not announced)
  4. Panda Update 4 : June 16, 2011 (no change given; confirmed, not announced)
  5. Panda Update 5 : July 23, 2011 (no change given; confirmed, not announced)
  6. Panda Update 6 : Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
  7. Panda Update 7 : Sept. 28, 2011 (no change given; confirmed, not announced)
  8. Panda Update 8 : Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
  9. Panda Update 9 : Nov. 18, 2011: (less than 1% of queries; announced)
  10. Panda Update 10 : Jan. 18, 2012 (no change given; confirmed, not announced)

Wednesday, June 27, 2012

Change the Number of Posts Displayed in Feedburner Feed

Your Blog RSS Feed by default displays the latest 25 posts.This is true with the default Blogger feed and the Feedburner feed. Most blogs are using the Feedburner feed provided by Google and if you don't you should (How To Get A Feedburner Feed). You can change the number of posts displayed on your feed page to any number of posts you like and in this post I will show you how it's done.

Follow the following steps:

Step 1. Go to Feedburner and log into your account. On your My Feeds page click on the feed you want to edit.

Step 2. At the top of the page click 'Edit Feed Details' to open the options - Feed Title, Original Feed, Feed Address - See Image Below.

Tuesday, May 1, 2012

What is Google Penguin?

Google Penguin is a new algorithm of Google that was first updated on April 24, 2012. The aim of the Google Penguin is to decrease search engine rankings of websites that violating Google’s Webmaster Guidelines by using black-hat SEO techniques, for example keyword stuffing, cloaking, participating in link schemes, using duplicate content on websites.

After updating Google Penguin approximate 3% websites are affected due to this and they lost their ranking and popularity on Google search.

Here’s the list so far, showing when each Penguin update came out, the percentage of English-languages queries it was said to impact (other languages are also impacted, but we’re using English as a consistent baseline):
  1. Penguin 1: April 24, 2012 (impacting ~3.1% of queries)
  2. Penguin 2: May 26, 2012 (impacting less than 0.1%)
  3. Penguin 3: October 5, 2012 (impacting ~0.3% of queries)
  4. Penguin 4: May 22, 2013 (impacting 2.3% of queries)
  5. Penguin 2.1: October 4, 2013 (impacting ~1% of searches)