Search Engines have 2 mainly goals: to deliver satisfying results responding to users’ expressed needs (search queries) and to meet these needs filtered to people’s physical location. Consequently optimizing the online presence of your business for both web and local search results will take you one step forward against your market competitors.
We are sharing some tips on how to optimize your local search listing and on how to submit your business to the major Search Engine’s Local services, Google Places, Yahoo! Local Listings and Bing Listing Center.
General tips for local search listings
- Add your official website URL, business, products, and contact details.
- Insert the most important keywords on the texts.
- Take advantage of this online presence by adding corporate logo, photos of your store and/or products along with videos.
- Check if there are any third party listings of your business or mistakenly located listings.
- Authenticate your listing and claim ownership in order to have control and to provide official and updated information.
- Use coupons for offers to run short term campaigns for your business.
- Regularly study the impressions and links provided by reporting analytics.
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