Friday, January 28, 2011

Valuable SEO Link Building Tips

SEO link building is one of the most crucial methods for website promotion which is helping your website appear higher in the search engine results pages (SERPs).
Here are some valuable tips for search engine optimization link building:
  • Select Higher Quality Links: Always select higher quality links because of greater optimization benefits compared to low quality links. There are several factors that can determine the quality of website links. These are:
    • The reputation and trustworthiness of the domain giving the website links.
    • Anchor text should be on your website’s niche keywords.
    • The link's location within the site structure. Better to select hope page where your anchor text should be.
    • Website links at the top of a webpage are more visible than those at the bottom.
    • Select a page having less out bound links.
  • Write Useful, Relevant and Interesting Content: Always try to use relevant, fresh and interesting content so that other will add your websites naturally. This is one of the effective methods for getting SEO links from other websites
  • SEO Link Building with Blog and RSS Feeds: Promoting your site via blogs and RSS feeds is an easy and great way to boost your site's exposure and SEO link building opportunities. Blog readers are always looking for interesting sites and posts.
  • Submit Your Site to Directories: Another easy way to get website links is through directory submissions. Select good PR directories and submit your websites in these directories. It is advisable to use manual directory submission because major directories never approved your automated submissions.
  • Research on Your Competitors' SEO Links: A good way to start your SEO link building efforts is to look up the sites that are providing links to the websites of your competitors and try to approach that websites for link building.
    There are many SEO link building tools that can help you check your competitors' SEO links. SEOBook Back Link Analyzer provides comprehensive backlink information. It's free, but only runs on Windows. There's also the impressive (paid) SEO SpyGlass, which runs on Mac, Linux and Windows.
  • Writing and Submitting Articles: Write your article as useful, informative and interesting as possible and submit it to popular articles websites eg. EzineArticles, is a popular article site that allows you to post writings, as well as build website links.
  • Purchase Links and Look for Link Brokers: It is advisable to permanently purchase these one-way website links. The reason why Google is cracking down on link renting is that these SEO links are there on your site one day, and then suddenly disappears once you stop renting them.
  • Use Local Directories: Website owners who have a brick and mortar business can find local directories very useful in their search engine optimization link building campaign. If your business is in the United States, for instance, you can submit your site to the Better Business Bureau or the Chambers of Commerce. Not only will you receive high quality SEO links, your website will also appear in regional searches, or even rank higher.
  • Press Releases: If you write something very interesting about your business, website or company, there's a good chance that your press release will be picked up by news organizations, such as cnn.com. This can be a huge website visitation and SEO link building opportunity for websites.
  • Participate in Forums: Interacting in communities and forums is another great, not to mention free, way of getting SEO links that point to your website. Forum users are usually free to post links to their websites in the footer of their profile or posts. Just make sure that you're not spamming.

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