Friday, September 27, 2013

Hummingbird Google's New Algorithm Update

Google Hummingbird is the new Google algorithm by Google. To celebrate their 15th birthday (September 26, 2013), Google launched a new "Hummingbird" algorithm, claiming that Google search can be a more human way to interact with users and provide a more direct answer. Google claims that its Hummingbird algorithm offers a more natural way to use its search engines.

Hummingbird

The new update "Hummingbird" is precise and fast & it has affected 90% of search hits. Google has implemented these changes to provide search results geared around more of the actual phrase typed in, rather than just focus on one or two keywords.

Google's semantic search approach is seeking to provide more accurate search results by both understanding intent and refining results based on context such as location and other data they know about the searcher. Thus with Hummingbird Google is trying to understand the whole query and not the keywords. Amit Singhal, Google VP of Search says "With more complex queries, the algorithm can better understand concepts vs. words as well as relationships between concepts."

Friday, February 1, 2013

How to Recover a Website from Google Panda Effect?

Before I go ahead, here are some factors you should know about Google panda:
  • It’s a domain level penalty.
  • A few low quality posts can drop overall domain ranking.
  • Google trust quality sites.
  • Google Panda lowers down overall ranking of low quality sites.
  • On-site SEO optimization becomes important.
  • The quality of a post is taken as a prime factor for ranking.
  • Niche based websites are better than generic sites.
  • Social bookmarking and promotion works great. Specially Google+1 is especially important.
  • No one has 100% recovered from Panda updates (updated: January, 2013)
After Googling several websites, blog and video tutorials, I got few tips which will help to recover a website from Google panda effect, these are as given below:
  • Removed data from search engine snippets.
  • Removed all Broken links.
  • Removed un-necessary pages from search (Noindex or 404).
  • Keyword optimization for all old posts (Improved the quality with updated info).
  • Social media promotion after Keyword optimization (Google+, Delicious, Digg).
  • Removed duplicate content.
  • URL Canonicalization ( replytocom, feedburner links).
  • Avoid to display Too many advertisements and Affiliate Ads.
  • Send reconsideration request after SEO change.

List of Google Panda Updates So Far

Google confirmed with us that a Panda update is being released and said:
In the last few days we’ve been pushing out a new Panda update that incorporates new signals so it can be more finely targeted.

I am not exactly sure what number of Panda updates were up to, but this time, I would label it version 26.

Here are all the releases so far for Panda:
  1. Panda Update 1 : Feb. 24, 2011 (11.8% of queries; announced; English in US only)
  2. Panda Update 2 : April 11, 2011 (2% of queries; announced; rolled out in English internationally)
  3. Panda Update 3 : May 10, 2011 (no change given; confirmed, not announced)
  4. Panda Update 4 : June 16, 2011 (no change given; confirmed, not announced)
  5. Panda Update 5 : July 23, 2011 (no change given; confirmed, not announced)
  6. Panda Update 6 : Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
  7. Panda Update 7 : Sept. 28, 2011 (no change given; confirmed, not announced)
  8. Panda Update 8 : Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
  9. Panda Update 9 : Nov. 18, 2011: (less than 1% of queries; announced)
  10. Panda Update 10 : Jan. 18, 2012 (no change given; confirmed, not announced)