Saturday, January 29, 2011

Tips to Improve Your Email Marketing

As a marketer, your job is to cut through the clutter and deliver an engaging email that gets opened and produces results. Here are a few tips that will help you do exactly that.
  • Give subscribers what they want: Send relevant and interesting emails because when your subscribers know that there is something valuable on the other side of the subject line, your open rates will increase and offer something of value in every email you send, such as industry research, tips and tricks, discounts.
  • Get to know your readers: You need to understand what your subscribers care about. Once you know what individual readers want, you can segment them into groups based on their interests.
  • Be consistent: Campaigns that have a consistent look and feel will be more effective in helping your prospects absorb information. You should maintain brand standards in design, tone, and personality and use the same sender name and address throughout your campaigns.

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